With offices in 11 countries around the world, German-based e-commerce platform Intershop was looking for a partner to develop and execute a content marketing strategy focusing on its Asia-Pacific markets.
What we did
After doing industry and keyword research, we put together a long-term content marketing strategy based on the pain points and topical opportunities identified. With the list of topics and keywords in hand, we wrote and published multiple educational and thought leadership blog articles focusing on Intershop’s target audience: manufacturers and wholesalers.
”WC has elevated our long-form content game for Asia-Pacific. Having a voice from the region adds depth and breadth to our content. I am so grateful to have a consistent stream of content planned for the entire year. It has been a joy to work with the team.
Kanyasiri PanasahathamHead of Marketing, Asia-Pacific, Intershop Communications