A goal without a plan is just a wish. And publishing content into the void without a strategy is like throwing coins into a wishing well. We don’t grant wishes – we craft strategies to achieve them.
You don’t have to reinvent the wheel – just take a look at what your competitors are doing. By performing a competitor analysis, we can:
- See which keywords and topics work best for your competitors, and replicate them
- Identify gaps in your competitors’ existing content, and create opportunities out of them
- Get an understanding of what keywords and topics your industry is interested in
No more creating content that no one is actually searching for. Our keyword research will reveal the topics your potential customers are interested in by analyzing the keywords they type into search engines.
By matching industry research to the previous two reports, we’ll identify potential topic clusters that you can dive deep into. The resulting topic map will provide you with a network of content ideas that you can immediately run with over the next three, six, or twelve months – depending on your appetite.
Ready to get going? We like your style. If you’re working with us on content creation, we’ll do up a custom content calendar for you, and start scheduling ideas from the topic map into it. All you need to do is give a thumbs up once it is done.