Having grown into one of the largest logistics companies in Southeast Asia, J&T Express was looking for a long-term content marketing partner to build out their content hub and establish brand awareness amongst regional and local e-commerce companies.
What we did
After doing industry and keyword research, we put together a long-term content marketing strategy based on the pain points and topical opportunities identified. We wrote and published pillar articles, blog articles, and multiple content upgrades (ebooks and infographics) to execute on it.
A selection of content we’ve done for J&T Express
- Understanding ecommerce tax regulations in Southeast Asia (2020)
- Order fulfilment: keep it local or go regional?
- Common ecommerce shipping challenges in Southeast Asia
- What are the best selling products on Shopee? (2020)
- How to optimize your product listings on Lazada
- The last-mile challenge: modern strategies to overcome delivery issues (ebook)
- How to sell on Shopee (ebook)