With a name that’s almost synonymous with travel, expense, and invoice management, SAP Concur was looking for a content marketing partner to help cement its brand presence in Southeast Asia.
What we did
After doing industry and keyword research, we put together a long-term content marketing strategy based on the pain points and topical opportunities identified. With the list of topics and keywords in hand, we wrote and published multiple pillar and blog articles focusing on SAP Concur’s target audience: small business owners.
A selection of content we’ve done for SAP Concur
- Why spend management is crucial to businesses in the new world of work
- 6 tips for creating a business travel policy in the Next Normal
- 4 strategies to solve expense management problems for enterprise
- Why your Accounts Payable Process is in need of a makeover
- How spend management can help your business bounce back after a crisis
- How to categorise expenses for small businesses + free business expense template
- How Continental Korea and AgriBank improved productivity, efficiency, and cash flow insight with their invoice management tool
”The WithContent team was absolutely amazing. They provided great ideas, followed through and followed up on project requirements promptly! Thanks for being such a great agency to work with!
Melanie TanIntegrated Marketing Programs Manager, SAP Concur