An early-stage startup with a mission to modernize and simplify business travel, Travelstop needed a long-term content marketing strategy to build brand awareness and thought leadership amongst millennial business travellers in Asia.
What we did
Based on Travelstop’s target audience, we did industry and keyword research to identify pain points and topical opportunities. We then built out a topic map and content calendar around pillar articles, blog articles, and content upgrades to attract and engage potential customers. The result: ranking for over 1,500+ keywords and media coverage in leading industry publications such as Skift and PhocusWright.
A selection of content we’ve done for Travelstop
Guides
- A corporate travel arrangement checklist for modern travel managers
- Are your business trips effective? 5 metrics to watch out for
- How to prioritise your health while travelling for business
- How HR can deal with unexpected situations during business trips
- Anatomy of a corporate travel policy both employers and employees will love (+ template) (infographic)
Thought Leadership
”With Content has been an excellent content partner for us. Always understanding the problem we’re trying to solve first and delivering consistent, high-quality, and well-researched content.
They’ve picked up on our brand voice and our tone well, and constantly write simple, clear, and persuasive content for our users. It has been a wonderful experience working with them, and we look forward to continued great work from the team.
Altaf DhamaniCo-founder & Chief Product Officer, Travelstop