The largest youth movement in Singapore, Young NTUC gives a voice to the needs and aspirations of young workers. With that in mind, they were looking for a content marketing agency to craft and execute a strategy for reaching and educating them on HR and recruitment-related matters.
What we did
We attended multiple events organized by Young NTUC, proposed topics based on our learnings, and pitched, wrote, and published guides and thought leadership articles on several tech and HR publications. We also planned and launched a six-month campaign around the SGUnited Traineeships Programme, which was published on Young NTUC’s website.
A selection of content we’ve done for Young NTUC
- Crafting your career journey in the time of COVID
- In a world of job hoppers, this IBM managing director still believes there’s value in staying loyal
- Taking charge of your career development during traineeships
- Working remotely? How to stay connected with your team
- Forget Silicon Valley: why talents need not look any further than ASEAN for opportunities
- A cashless society: how far Singapore has come
”Daniel and his team have always been quick to respond, and never fail to come up with interesting content angles that resonate perfectly with our target audiences. They have a wide network of contacts, and have managed to help us pitch stories to media platforms so as to widen the reach and engagement of the articles.
Jeslyn ChuaSenior Executive, Youth Development, NTUC