By 2026, the Southeast Asian digital advertising market is expected to be valued at US$15.4 billion (S$21 billion). Although adtech represents a growing facet of Singapore’s digital economy, it remains considerably untapped.
In 2017, Singapore-based startup AdAsia Holdings received US$12 million (S$16.4 million) in series A funding. Since then, Singapore’s adtech scene has gradually developed, with establishments from both homegrown startups and international companies.
Combined with the parallel rise in smartphone usage and online applications, the potential and valuation of adtech companies will grow in years to come.
As Singapore’s adtech landscape continues to grow from strength to strength, we’ll update this page with the latest adtech news, reports, and resources.