Case Study: Awards Campaign Management for a B2B Enterprise

A holistic approach to boost reach, awareness, and conversion

Key results

The client’s APAC business entered 26 award categories from 7 awarding bodies – almost double the awards they entered the year before.
Secured finalist positions in 9 categories and won 5 categories (14 total), a 53% win that became their strongest lead-generating campaign in 2024.
Discovered new success stories that were repurposed into case studies on the client’s website.
Designed a scalable award management process, enabling the client to continue the campaign in 2025.
Proved how a strong content strategy works: by repurposing, republishing, and distributing content, we helped the client get the most impact from their success stories.

The client, a leading global IT consultancy and distributor, wanted to strengthen its position in the cloud, AI, and software solutions industry. By winning awards, it could showcase the real impact of its work, such as helping businesses optimise IT investments, adopt new technologies, and drive digital transformation. Awards would also boost their credibility, attract more partners and customers, and reinforce their leadership in the APAC region.

The client had a small content team in APAC and needed extra support to manage the entire award process. They wanted to enter more awards but didn’t have the time and resources to schedule interviews, write submissions, and make full use of their business cases.

Their customers and partners look for proven expertise and success stories. They want an IT consultancy that’s on their side, offering tailored solutions and working with the right vendors to meet their needs.

As an expert in content production, With Content could help the client set up a scalable award management process by looking through the right awards, reusing case studies, and making sure the client’s success stories reach a wider audience. This was an opportunity to boost their industry leadership and generate more leads.

Strategic approach

Audience selection

Enterprise customers: Businesses looking for a trusted IT consultancy to help them optimise costs, adopt cloud and AI solutions, strengthen cybersecurity, and scale their IT infrastructure.

Channel partners: Managed service providers (MSPs), independent software vendors (ISVs), resellers, and system integrators who rely on the client for licensing expertise, training, and access to the latest cloud and software solutions. The client helps them stay competitive, bring new services to market faster, and grow their business through strategic vendor partnerships.

Content mix

Created an award calendar to track deadlines and updates.
Developed award entry templates to make submissions easier.
Interviewed internal teams to gather strong case studies.
Wrote award entries, case studies, press releases, and social media content.

Deliverables

Award entry strategy and content management, including research, tracking, and submissions.
Case study development and repurposing for award nominations.
Content production for award-related press releases, internal communications, and social media.
Creation of award entry templates for internal teams to streamline the submission process.
Interviews with internal teams to gather insights for case studies and award entries.
Produced press releases, internal communications, and social media content to amplify award wins.