You’ve worked with marketing agencies who can tell you which keywords to rank for, but can’t differentiate between American and British spelling. You’ve also worked with writers who can deliver grammatically perfect drafts, but can’t tell you where they fit into your marketing plan. With Content offers the best of both worlds.
Editorial Services
You need high-quality content that wins customers, defeats bad guys, and solves global warming. We know how to write them.
Writers + Marketers
”With Content's strong industry knowledge and familiarity with our tone of voice has helped us produce high-quality content that better engages our audience.
Henry WatAssistant Vice President (Strategy, Projects, FinTech Investments), leading bank in Asia
Unique insights
As former journalists, we know how to develop relevant and engaging interview questions to get the best insights from subject-matter experts. This makes all the difference between your stories and other me-too content.
Proven editorial process
Even before you receive the first draft, your content will go through an internal editorial process developed over decades of experience in newsrooms and marketing teams.
Keeping plans on track
Our dedicated account manager will keep tabs on your plans and provide regular updates on our progress.
Editorial content we’ve produced for some of Asia’s best brands
With more than 50 billion web pages on the Internet, the only way to stand out is by sharing your “earned secrets” and becoming a true thought leader. Works best for: top of the marketing funnel / social media.
Your potential customers have problems. As an industry expert, you have answers. And they will remember you for it. Works best for: top and middle of the marketing funnel / blog or content hub / social media.
The time has come to seal the deal. What better way is there to convince and convert your potential customers than with successful stories from your current customers? Works best for: bottom of the marketing funnel / lead magnet / targeted landing page.
The most unique, high-quality content in the world resides in the minds of your industry experts. Weave a good story around it, and you’ve won the attention of your potential customers. Works best for: top of the marketing funnel / social media.
The foundation on which your house—your website—is built. Pillar pages are how both search engines and humans discover and understand your area of expertise. Works best for: top and middle of the marketing funnel / blog or content hub.
It is hard to know for sure which stage of consideration your potential customer is at. A download of your ebook or whitepaper is a good signal that he/she might be interested in your solution. Works best for: middle or bottom of the marketing funnel / blog or content hub / social media.
