A not-for-profit organisation that advocates giving in Singapore, NVPC’s mission was to promote a giving culture amongst communities. Having done hours of research and interviews, they were looking for a content marketing agency to pull everything together into a cohesive, engaging narrative, and create a content hub around it.
What we did
We went through all of NVPC’s notes and transcripts, supplemented with our own industry and keyword research, and crafted a content structure and topic map based on our learnings. We then wrote and published blog and pillar articles, as well as downloadable infographics and worksheets with custom illustrations, on a landing page on their website.