Once the full content strategy or brief has been approved, we will begin work on the outline of the first deliverable, which will be delivered within 3 to 5 business days. Similar to drafts, we will ask for your feedback on the outline, and provide one round of revisions within 3 to 5 business days.
- For deliverables that require interviews, the writing timeline only begins once the final interview has been completed.
- For deliverables that do not require interviews, the writing timeline begins once the content brief has been approved by our team.
First draft timelines
Once you’ve approved the outline, we will begin writing the first draft. The standard production timelines for the first draft are as follows:
- Standard blog article or case study (up to 1,200 words) – 5 to 7 business days
- Pillar article or thought leadership article (up to 3,000 words) – 10 to 14 business days
For visual content, such as infographics, eBooks, or reports, we will include a design sample together with the first copy draft:
- Small infographic, eBook, or report (up to 3,000 words) – 2 to 3 weeks
- Medium eBook or report (up to 5,000 words) – 3 to 4 weeks
- Large eBook or report (up to 8,000 words) – 4 to 5 weeks
A revision is any subsequent draft after the first draft, based on feedback given by your team. We provide 2 rounds of revisions per deliverable, which will be delivered within 3 to 7 business days each.
Timelines for revisions begin on the business day that your Account Manager confirms receipt of your feedback. Please note that we won’t begin the revision process until you tell us via email that your team has finished leaving feedback and that you are ready for us to begin a new draft.
In the event of any substantive edits requested—i.e. those that require significant structural changes, require additional research or interviews from the writer, or constitute a major departure from the original content brief—revisions may take additional time, and in some cases, additional credits. Your Account Manager will notify you of this and set a general timeline for when to expect the next draft to be available for review.
Once we have delivered a first draft or revision, we request that you send feedback and any requested edits within one week of receipt. If you know that you won’t be able to meet this timeline, please inform us as soon as possible so that we don’t reserve capacity for edits during that time.
Additionally, we request that you consolidate and resolve any conflicting feedback between members of your team. This helps us keep your plan on track and avoid unforeseen delays.