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Content Marketing in AsiaGuides

Seven Tips to Help You Write More Concise, Interesting Copy

I have a pet theory: bilingual Asian writers have to work doubly hard to write concise copy. I think we’re…
Content Marketing in AsiaRise

How We Make Persona Docs Truly Useful (Rise #8)

Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…
Dump the funnel, date your customers full
Content Marketing in AsiaRise

My Marketing Funnel Broke. This Is How I Fixed It (Rise #7)

Picture this. You’re in the marketing team of a cybersecurity firm in Singapore targeting enterprise clients. You've got a shiny…
Content Marketing in AsiaRise

Where pleasure meets pain (it’s not what you think) (Rise #6)

Pain is at the heart of good content. No, it’s not because we’re masochists — it’s because we understand that…
google data leak seo
Content Marketing in AsiaRise

3 things we learned about SEO from the Google data leak (Rise #5)

This week's big news in content marketing has been a leak of documents on Google search APIs. The leaked data…

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state of finance SEO in Singapore
Content Marketing in AsiaRise

The state of “financing” SEO in Singapore (Rise #4)

A lot of our clients are in finance, so we like to analyze local content in this area. Recently we…
aspirational content artisan
Content Marketing in AsiaRise

Ignore aspirational content at your peril (Rise #3)

Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
content marketing strategy core
Content Marketing in AsiaRise

How to develop the core of your content strategy ft. Klook (Rise #2)

We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…
aspirational content marketing
Content Marketing in AsiaThought Leadership

Why aspirational content deserves a place in your marketing strategy

Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
pho content marketing southeast asia
Content Marketing in AsiaRise

What pho and content marketing have in common (Rise #1)

“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…
rise content marketing southeast asia
Content Marketing in AsiaRise

Rise: a newsletter codifying content marketing best practices in Southeast Asia

Raise your hand if you've ever been in the following situation: You learn of a brilliant content marketing practice from…
ai vs human content
Content Marketing in AsiaThought Leadership

AI vs human content: we gave both the same prompt, here are the results

Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…
Content Marketing in AsiaGuides

How to Write Opinionated Content for Southeast Asians (Slides)

Some guidelines for B2B marketers and executives to write what we call “cautiously opinionated” content for a Southeast Asian audience.…
Hot but not flaming: How to write opinionated content for a Southeast Asian audience
Content Marketing in AsiaGuides

Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience

Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
ninja van content marketing case study logistics ecommerce
Case StudyContent Marketing in AsiaSuccess Stories

How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry

Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…

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