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aspirational content artisan
Content Marketing in AsiaRise

Ignore aspirational content at your peril (Rise #3)

Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
content marketing strategy core
Content Marketing in AsiaRise

How to develop the core of your content strategy ft. Klook (Rise #02)

We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…
aspirational content marketing
Content Marketing in AsiaFeatured

Why aspirational content deserves a place in your marketing strategy

Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
pho content marketing southeast asia
Content Marketing in AsiaRise

What pho and content marketing have in common (Rise #01)

“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…
rise content marketing southeast asia
Content Marketing in AsiaFeaturedRise

Rise: a newsletter codifying content marketing best practices in Southeast Asia

Raise your hand if you've ever been in the following situation: You learn of a brilliant content marketing practice from…

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ai vs human content
Content Marketing in Asia

AI vs human content: we gave both the same prompt, here are the results

Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…
Hot but not flaming: How to write opinionated content for a Southeast Asian audience
Content Marketing in AsiaFeatured

Hot but not flaming: How to write opinionated content for a Southeast Asian audience

Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
ninja van content marketing case study logistics ecommerce
Case StudyContent Marketing in AsiaFeatured

How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry

Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…
how to write a whitepaper example
Content Marketing in Asia

How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)

When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and…
jaslyn ng financial services content marketing linkedin
Content Marketing in Asia

Reaching the Top 1% on LinkedIn: How Financial Advisor Jaslyn Ng Lands C-Suite Clients with Content Marketing

Marketing to C-Suite executives can be very challenging. With the weight of entire organisations on their shoulders and the same…
how to interview industry experts for content marketing
Content Marketing in Asia

Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content

We live in a hyper-connected world where people expect information to be available at the click of a mouse button.…
How Open Door Policy uses content to inspire audiences and support its social mission
Content Marketing in Asia

How Open Door Policy uses content to inspire audiences and support its social mission

Growing up, I have always admired nurses, doctors, social workers, and professionals who help improve society and the lives of…
Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers
Content Marketing in Asia

Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers

Jeraldine Phneah first began blogging in 2013, when she was just a student. She would write about socio-economic issues just…
Ahrefs' secret to bootstrapping: know your product, know your customers
Content Marketing in Asia

Ahrefs’ secret to bootstrapping: know your product, know your customers

Like many of us, Si Quan (or “SQ” for short) is a content marketer. He’s spent two of his last…
the woke salaryman personal finance content
Content Marketing in AsiaFeatured

How The Woke Salaryman Became an “Undeniable” Player in Personal Finance Content

The Woke Salaryman was supposed to be a sparkling portfolio piece for founders Ruiming He and Wei Choon Goh. A…

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