FeaturedGuidesUncategorized January 24, 2025 Use These Emotional Hooks to Create Compelling B2B ContentIt’s funny how little we consider emotion in B2B marketing, when it pervades almost every other aspect of our daily… Mike Aquino Love0
Content Marketing in AsiaGuides July 10, 2024 Seven Tips to Help You Write More Concise, Interesting CopyI have a pet theory: bilingual Asian writers have to work doubly hard to write concise copy. I think we’re… Mike Aquino Love1
Content Marketing in AsiaGuides February 14, 2024 Opinionated Content for Southeast Asians (Slides)Some guidelines for B2B marketers and executives to write what we call “cautiously opinionated” content for a Southeast Asian audience.… Daniel Tay Love0
Content Marketing in AsiaFeaturedGuides February 13, 2024 Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian AudienceEver ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All… Katrina Balmaceda Love1
Content Marketing in AsiaGuides June 17, 2023 How to Write a White Paper (Slides)Some tips for writing better white papers that won’t waste your time, effort, and budget. Read the full guide here. Daniel Tay Love0
Content Marketing in AsiaFeaturedGuides June 16, 2023 How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and… Mike Aquino Love0
Content Marketing in AsiaGuides February 23, 2023 Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality ContentWe live in a hyper-connected world where people expect information to be available at the click of a mouse button.… Mike Aquino Love1
Content Marketing in AsiaGuides July 15, 2020 The “Pain, Dream, Fix” Approach: How to Write an Effective Case Study (+ Example)Case studies are useful tools in a B2B company’s sales arsenal. These documents show potential customers that other companies have… Katrina Balmaceda Love1
Content Marketing in AsiaGuides June 5, 2020 How to Write a Thought Leadership Article: Even Brands Can Take a Stand (+ Checklist)Over a year ago, CB Insights ran a poll on Twitter about bio descriptions that backfire. As you can see… Katrina Balmaceda Love0
Content Marketing in AsiaGuides June 1, 2020 How to Write a Listicle: Bullet Points, Buzzfeed, and the Art of ShareabilityAh, yes, the listicle—a hugely popular and equally divisive blog post format. If you’ve ever been online before, you’ll have… Nikki Natividad Love0