Content Marketing in Asia

June 28, 2024

How We Make Persona Docs Truly Useful (Rise #8)

Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…

Mike Aquino

Dump the funnel, date your customers full

June 21, 2024

My Marketing Funnel Broke. This Is How I Fixed It (Rise #7)

Picture this. You’re in the marketing team of a cybersecurity firm in Singapore targeting enterprise clients. You've got a shiny…

Elwyn Loh

June 14, 2024

Where pleasure meets pain (it’s not what you think) (Rise #6)

Pain is at the heart of good content. No, it’s not because we’re masochists — it’s because we understand that…

Nikki Natividad

June 7, 2024

3 things we learned about SEO from the Google data leak (Rise #5)

This week's big news in content marketing has been a leak of documents on Google search APIs. The leaked data…

May 31, 2024

The state of “financing” SEO in Singapore (Rise #4)

A lot of our clients are in finance, so we like to analyze local content in this area. Recently we…

May 22, 2024

Ignore aspirational content at your peril (Rise #3)

Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…

May 17, 2024

How to develop the core of your content strategy ft. Klook (Rise #2)

We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…

Content Marketing in Asia Thought Leadership

May 15, 2024

Why aspirational content deserves a place in your marketing strategy

Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…

May 13, 2024

What pho and content marketing have in common (Rise #1)

“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…

April 22, 2024

Rise: a newsletter codifying content marketing best practices in Southeast Asia

Raise your hand if you've ever been in the following situation: You learn of a brilliant content marketing practice from…

Content Marketing in Asia Thought Leadership

April 10, 2024

AI vs human content: we gave both the same prompt, here are the results

Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…

Mike Aquino