How to Develop the Core of Your Content Strategy ft. Klook (Rise #2)
We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…
Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
What Pho and Content Marketing Have in Common (Rise #1)
“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…
Rise: A Newsletter Codifying Content Marketing Best Practices in Southeast Asia
Raise your hand if you've ever been in the following situation: You learn of a brilliant content marketing practice from…
AI vs Human Content: We Gave Both the Same Prompt, Here Are the Results
Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…
Opinionated Content for Southeast Asians (Slides)
February 14, 2024
Opinionated Content for Southeast Asians (Slides)
Some guidelines for B2B marketers and executives to write what we call “cautiously opinionated” content for a Southeast Asian audience.…
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
October 12, 2023
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…
How a Mental Health Startup Grew their Organic Keywords by 857% in 1 year (Slides)
Over a year, we increased the number of ranked keywords for a young mental health startup in Singapore by 9x.…
How to Write a White Paper (Slides)
June 17, 2023
How to Write a White Paper (Slides)
Some tips for writing better white papers that won’t waste your time, effort, and budget. Read the full guide here.
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
June 16, 2023
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and…
Reaching the Top 1% on LinkedIn: How Financial Advisor Jaslyn Ng Lands C-Suite Clients with Content Marketing
Marketing to C-Suite executives can be very challenging. With the weight of entire organisations on their shoulders and the same…