Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
What Pho and Content Marketing Have in Common (Rise #1)
“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…
Rise: A Newsletter Codifying Content Marketing Best Practices in Southeast Asia
Raise your hand if you've ever been in the following situation: You learn of a brilliant content marketing practice from…
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
AI and the energy-suck most of us never knew about (Deeper #27)
February 19, 2021
AI and the energy-suck most of us never knew about (Deeper #27)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
Who are the startups serving the growing remote work market? (Deeper # 22)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
Could Southeast Asia be the world’s next creative powerhouse? (Deeper #17)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
Towards Capitalism 2.0: why tech CEOs are leading the charge (Deeper #13)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
The “Pain, Dream, Fix” Approach: How to Write an Effective Case Study (+ Example)
Case studies are useful tools in a B2B company’s sales arsenal. These documents show potential customers that other companies have…
How to Write a Thought Leadership Article: Even Brands Can Take a Stand (+ Checklist)
Over a year ago, CB Insights ran a poll on Twitter about bio descriptions that backfire. As you can see…
Closing an $8,000 Contract with a Single Post: Highspark’s Formula for Content That Converts
May 18, 2020
Closing an $8,000 Contract with a Single Post: Highspark’s Formula for Content That Converts
As human beings, you’d think that we’d instinctively know how to sound human. But human beings form organisations. And sometimes,…