We almost lost a client (and what we did to win them back)
Delivering client requirements can feel like walking a tightrope. Whatever side of the marketing divide you sit on, you have…
Use These Emotional Hooks to Create Compelling B2B Content
January 24, 2025
Use These Emotional Hooks to Create Compelling B2B Content
It’s funny how little we consider emotion in B2B marketing, when it pervades almost every other aspect of our daily…
Seven Tips to Help You Write More Concise, Interesting Copy
I have a pet theory: bilingual Asian writers have to work doubly hard to write concise copy. I think we’re…
How We Make Persona Docs Truly Useful (Rise #8)
June 28, 2024
How We Make Persona Docs Truly Useful (Rise #8)
Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…
AI vs Human Content: We Gave Both the Same Prompt, Here Are the Results
Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
October 12, 2023
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
June 16, 2023
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and…
Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content
February 23, 2023
Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content
We live in a hyper-connected world where people expect information to be available at the click of a mouse button.…