Case Study: Blogging Strategy for a Logistics Newcomer

In a crowded and competitive Philippine logistics market, our client leveraged content marketing to reposition themselves: not just a delivery service provider but also a thought leader and collaborative business partner for local small business owners.

Given strong competition and low-to-mid consideration from shippers, our client needed to work harder to distinguish their services from those of their rivals. They also needed to carve a space for their brand where they could compete outside of eCommerce platforms, as competition to serve such platforms was cutthroat.

Our client recognised that there were online sellers in the Philippines who found it difficult to compete on eCommerce platforms too. Sellers also worried that they had little control over the customer experience when they were selling through eCommerce platforms.

We turned both our client’s and their customers’ constraints into a competitive edge by focusing on a customer segment that was underserved by competing logistics services providers. We focused on enabling those customers to build their online businesses outside of eCommerce platforms, and positioning our client as a partner for growth.