Case Study: Lead Generation Content for a Former Fortune Global 500 Enterprise

Executing a Big Rock content strategy for customer engagement and lead generation

Key results

Improved customer experience on our client’s website, supporting their Big Rock content strategy and content hub.
Reduced cost of communication in the client-agency relationship, according to our client.
Timely delivery of requirements through a dedicated content and design team and detailed content tracker to manage all the moving parts.
Developed effective lead magnets.

The client wanted to grow brand awareness after their recent rebranding due to a merger & acquisition. They needed a strong content hub using the pillar content and topic cluster approach to attract visitors and position themselves as a business innovation leader in APAC.

After their rebrand, our client lost their old content and needed to create new content quickly to fill the gap. They wanted to make sure the content was clear and engaging, and matched their business goals.

Our client had a style and tone in mind for the Big Rock 2 content, which was slightly different from their brand and content guide. This meant changes in content and design during the project. With Content had to adjust quickly, updating briefs and workflows to keep everything on track.

Our client’s customers needed reliable, easy-to-understand resources about business innovation, document management, and digital transformation. Before this project, there was no single source of truth where they could find this information.

With Content worked as a content producer and strategic partner, helping our client execute their Big Rock content plan while refining messaging and adapting to changes. We made sure all content was clear, engaging, and designed to drive website traffic.

Strategic approach

Audience selection

Businesses looking for document management, business automation, and digital transformation solutions.

Unique positioning

We conducted SEO research, keyword research, and content gap analysis to refine content topics further, while working closely with the client to ensure messaging and design suited each content pillar.

Content mix

Created three pillar ebooks as the main lead magnets and also served as anchors for supporting content, such as articles and infographics.
Wrote website copy and designed custom images for the content hub.

Deliverables

Comprehensive topic ideation for eBooks, articles, and infographics.
Three pillar eBooks with design used as lead magnets.
Articles and infographics (with design) as repurposed materials from the pillar content.
Website copy and custom images for the Big Rock content hub.
Detailed content tracker to organise workflows.
Internal brand voice and design guide to ensure content consistency with the client’s evolving requirements.

”"It was a breeze to work with you and have a reliable point of contact who was clear at every stage of the project."
— Yvonne TanDigital Marketing Manager