3 Things we Learned about SEO from the Google Data Leak (Rise #5)
This week's big news in content marketing has been a leak of documents on Google search APIs. The leaked data…
The State of “Financing” SEO in Singapore (Rise #4)
May 31, 2024
The State of “Financing” SEO in Singapore (Rise #4)
A lot of our clients are in finance, so we like to analyze local content in this area. Recently we…
Ignore Aspirational Content at your Peril (Rise #3)
May 22, 2024
Ignore Aspirational Content at your Peril (Rise #3)
Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
How to Develop the Core of Your Content Strategy ft. Klook (Rise #2)
We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…
Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
What Pho and Content Marketing Have in Common (Rise #1)
“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…
Rise: A Newsletter Codifying Content Marketing Best Practices in Southeast Asia
Raise your hand if you've ever been in the following situation: You learn of a brilliant content marketing practice from…
AI vs Human Content: We Gave Both the Same Prompt, Here Are the Results
Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…
Opinionated Content for Southeast Asians (Slides)
February 14, 2024
Opinionated Content for Southeast Asians (Slides)
Some guidelines for B2B marketers and executives to write what we call “cautiously opinionated” content for a Southeast Asian audience.…
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
October 12, 2023
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…
How a Mental Health Startup Grew their Organic Keywords by 857% in 1 year (Slides)
Over a year, we increased the number of ranked keywords for a young mental health startup in Singapore by 9x.…