February 14, 2024
Opinionated Content for Southeast Asians (Slides)
Some guidelines for B2B marketers and executives to write what we call “cautiously opinionated” content for a Southeast Asian audience.…
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
October 12, 2023
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…
June 17, 2023
How to Write a White Paper (Slides)
Some tips for writing better white papers that won’t waste your time, effort, and budget. Read the full guide here.
June 16, 2023
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and…
February 23, 2023
Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content
We live in a hyper-connected world where people expect information to be available at the click of a mouse button.…
November 10, 2020
How Open Door Policy Uses Content to Inspire Audiences and Support its Social Mission
Growing up, I have always admired nurses, doctors, social workers, and professionals who help improve society and the lives of…
October 27, 2020
Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers
Jeraldine Phneah first began blogging in 2013, when she was just a student. She would write about socio-economic issues just…
