Success Stories

January 10, 2025

The Woke Salaryman on creating “echo-chamber-busting” content

“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…

Nikki Natividad

October 25, 2024

Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly

Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…

Nikki Natividad

Case Study (Blog)Content Marketing in Asia Featured Success Stories

ninja van content marketing case study logistics ecommerce

October 12, 2023

How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry

Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…

Mike Aquino

June 21, 2023

How a Mental Health Startup Grew their Organic Keywords by 857% in 1 year (Slides)

Over a year, we increased the number of ranked keywords for a young mental health startup in Singapore by 9x.…

Daniel Tay

jaslyn ng financial services content marketing linkedin

May 9, 2023

Reaching the Top 1% on LinkedIn: How Financial Advisor Jaslyn Ng Lands C-Suite Clients with Content Marketing

Marketing to C-Suite executives can be very challenging. With the weight of entire organisations on their shoulders and the same…

Chiara Mesiona

How Open Door Policy uses content to inspire audiences and support its social mission

November 10, 2020

How Open Door Policy Uses Content to Inspire Audiences and Support its Social Mission

Growing up, I have always admired nurses, doctors, social workers, and professionals who help improve society and the lives of…

Darius Tay

Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers

October 27, 2020

Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers

Jeraldine Phneah first began blogging in 2013, when she was just a student. She would write about socio-economic issues just…

Theodora Sarah Abigail

October 9, 2020

Ahrefs’ Secret to Bootstrapping: Know Your Product, Know Your Customers

Like many of us, Si Quan (or “SQ” for short) is a content marketer. He’s spent two of his last…

Theodora Sarah Abigail

the woke salaryman personal finance content

July 20, 2020

How The Woke Salaryman Became an “Undeniable” Player in Personal Finance Content

The Woke Salaryman was supposed to be a sparkling portfolio piece for founders Ruiming He and Wei Choon Goh. A…

Theodora Sarah Abigail

May 18, 2020

Closing an $8,000 Contract with a Single Post: Highspark’s Formula for Content That Converts

As human beings, you’d think that we’d instinctively know how to sound human. But human beings form organisations. And sometimes,…

Katrina Balmaceda

How Tech in Asia Reached $1M in Annual Recurring Revenue from Paid Content