We almost lost a client (and what we did to win them back)
Delivering client requirements can feel like walking a tightrope. Whatever side of the marketing divide you sit on, you have…
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
March 25, 2025
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
Two European detectives walk down a street in Hukou County, China. A crowd follows them, pointing and laughing and heckling.…
The Content Marketing Frameworks We Use at With Content (Slides)
August 23, 2024
The Content Marketing Frameworks We Use at With Content (Slides)
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
AI vs Human Content: We Gave Both the Same Prompt, Here Are the Results
Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
We Tried Out 5 Content Creation Services From Fiverr Singapore. Here Are The Results
August 27, 2019
We Tried Out 5 Content Creation Services From Fiverr Singapore. Here Are The Results
Most entrepreneurs, executives, and marketers worth their salt know that content is kinda important. When done well, content marketing can…
Content Marketing: Pros and Cons of Hiring Freelance vs In-house vs Agency
Like most forms of marketing, content marketing can seem like a pit of quicksand: take one step in, and you’ll…
The True Cost of Good Content Writing (Based on 5 Experts)
October 18, 2018
The True Cost of Good Content Writing (Based on 5 Experts)
“Anyone can do that. Why are you charging so much for it?” A rush of heat immediately crept up my…
The One Reason Why Content Marketing Isn’t Working for You (+ Case Study)
September 18, 2018
The One Reason Why Content Marketing Isn’t Working for You (+ Case Study)
The concept of content marketing is not new. In fact, one of the earliest examples of content marketing goes as far…