Firmly established as the cloud accounting leader in Australia, New Zealand, and the UK, Xero now needed a content marketing agency to help drive brand awareness and thought leadership in Asia.
What we did
With multiple content partnerships already lined up by the Xero team, we came in to develop topics catered to the respective platforms. Across a series of projects, we wrote and published guides, case studies, and thought leadership articles. Notably, one particular content hub garnered 1.4 million page views and 500,000 in social media reach within 9 months.
A selection of content we’ve done for Xero
Guides
- Cash flow: the challenge all startups and SMEs face
- Achieving your business potential with good HR practices
Digital tools make it easier to master financial ins and outs of your business
What are the significant takeaways for SMEs from 2019 Hong Kong Budget?
How digital tools can help businesses overcome economic uncertainty
Thought leadership
- Economic uncertainty should be a push factor for SMEs to broaden horizons
What can Hong Kong’s accounting industry expect in 2020 and beyond?
Success factors for scaling – from start-up to global enterprise
What will 2020 hold for small businesses as world’s digital economy grows?
How the rise of ‘super app’ platforms has transformed small business operations
”I continue to be blown away by the outstanding work that With Content delivers. They have demonstrated great leadership in defining content topics and dedication to creating high-quality content backed by industry research. I am deeply impressed by the depth of industry knowledge, even for niche topics such as accounting!
From content development for thought leadership pieces, to corporate blogs and marketing materials, the team has always managed to capture the tone and angle appropriate for different types of content and distribution channels.
I am excited to see more great work from With Content as we continue to work together!
Semantha TanCommunications Lead