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Content Marketing in AsiaRise

25 Questions to Make Your KOLs Keen to Publish Content (Rise #14)

Happy National Day to our readers in Singapore! It’s a holiday for most of you, so we’re keeping this Rise…
Hit your audience where it hurts
Content Marketing in AsiaRise

Hit Your Audience Where it Hurts (Rise #13)

Hi! Jolene here, a Senior Content Strategist at With Content. Last week, to celebrate Rise’s 3rd month, we sent a…
Content Marketing in AsiaRise

Overcome Your Marketing Biases with this Simple Trick (Rise #12)

Hi! Sam here, Account Director at With Content. 🙋🏻‍♀️ What do Kodak, Nokia, and Friendster have in common? I learned…
spicy writing for southeast asian audience
Content Marketing in AsiaRise

Tips on Spicy Writing for a Southeast Asian Audience (Rise #11)

Photo by Payoon Gerinto on Unsplash Hello! Today's Rise newsletter is an edited excerpt from the With Content blog. If…
How do you know your writing’s good?
Content Marketing in AsiaRise

How Do You Know Your Writing’s Good? (Rise #10)

What makes good writing? Each person you ask will probably give a different answer. According to the academe, good writing…

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Content Marketing in AsiaGuides

Seven Tips to Help You Write More Concise, Interesting Copy

I have a pet theory: bilingual Asian writers have to work doubly hard to write concise copy. I think we’re…
What nasi lemak and creative marketing have in common
Content Marketing in AsiaRise

What Nasi Lemak and Creative Marketing Have in Common (Rise #9)

Don't cry over ideas and spilled milk Legend has it that nasi lemak was invented when a girl named Seri…
Content Marketing in AsiaRise

How We Make Persona Docs Truly Useful (Rise #8)

Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…
Dump the funnel, date your customers full
Content Marketing in AsiaRise

My Marketing Funnel Broke. This Is How I Fixed It (Rise #7)

Picture this. You’re in the marketing team of a cybersecurity firm in Singapore targeting enterprise clients. You've got a shiny…
Content Marketing in AsiaRise

Where Pleasure Meets Pain (It’s Not What you Think) (Rise #6)

Pain is at the heart of good content. No, it’s not because we’re masochists — it’s because we understand that…
google data leak seo
Content Marketing in AsiaRise

3 Things we Learned about SEO from the Google Data Leak (Rise #5)

This week's big news in content marketing has been a leak of documents on Google search APIs. The leaked data…
state of finance SEO in Singapore
Content Marketing in AsiaRise

The State of “Financing” SEO in Singapore (Rise #4)

A lot of our clients are in finance, so we like to analyze local content in this area. Recently we…
aspirational content artisan
Content Marketing in AsiaRise

Ignore Aspirational Content at your Peril (Rise #3)

Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
content marketing strategy core
Content Marketing in AsiaRise

How to Develop the Core of Your Content Strategy ft. Klook (Rise #2)

We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…
aspirational content marketing
Content Marketing in AsiaThought Leadership

Why Aspirational Content Deserves a Place in your Marketing Strategy

Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…

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