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Content Marketing in AsiaFeaturedSuccess Stories

The Woke Salaryman on creating “echo-chamber-busting” content

“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…
Content Marketing in AsiaRise

Missed Conversations = Missed Sales: How Dark Social Can Help (Rise #19)

Photo by camilo jimenez on Unsplash Hi readers! Elwyn here. 👋 If you're like me, networking doesn't come naturally. Stepping…
sea content marketing scale
Content Marketing in AsiaRise

Tackling Scale: The Dilemma All SEA Marketers Face (Rise #18)

Photo by Oleg Laptev on Unsplash Marketers in Southeast Asia have a problem: It’s hard to scale website traffic across…
Ming Feng at a Seedly event
Content Marketing in AsiaFeaturedSuccess Stories

Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly

Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…
Strategy Frameworks (Rise)-01
Content Marketing in AsiaRiseThought Leadership

The Content Marketing Frameworks We Use at With Content (Slides)

Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…

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strategy framework collaboration puzzle
Content Marketing in AsiaFeaturedRise

4 Frameworks I Wish I Knew When I Started Out in Content Marketing (Rise #15)

Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
Content Marketing in AsiaFeaturedRise

25 Questions to Make Your KOLs Keen to Publish Content (Rise #14)

Happy National Day to our readers in Singapore! It’s a holiday for most of you, so we’re keeping this Rise…
Hit your audience where it hurts
Content Marketing in AsiaFeaturedRise

Hit Your Audience Where it Hurts (Rise #13)

Hi! Jolene here, a Senior Content Strategist at With Content. Last week, to celebrate Rise’s 3rd month, we sent a…
Content Marketing in AsiaRise

Overcome Your Marketing Biases with this Simple Trick (Rise #12)

Hi! Sam here, Account Director at With Content. 🙋🏻‍♀️ What do Kodak, Nokia, and Friendster have in common? I learned…
spicy writing for southeast asian audience
Content Marketing in AsiaRise

Tips on Spicy Writing for a Southeast Asian Audience (Rise #11)

Photo by Payoon Gerinto on Unsplash Hello! Today's Rise newsletter is an edited excerpt from the With Content blog. If…
How do you know your writing’s good?
Content Marketing in AsiaRise

How Do You Know Your Writing’s Good? (Rise #10)

What makes good writing? Each person you ask will probably give a different answer. According to the academe, good writing…
Content Marketing in AsiaGuides

Seven Tips to Help You Write More Concise, Interesting Copy

I have a pet theory: bilingual Asian writers have to work doubly hard to write concise copy. I think we’re…
What nasi lemak and creative marketing have in common
Content Marketing in AsiaRise

What Nasi Lemak and Creative Marketing Have in Common (Rise #9)

Don't cry over ideas and spilled milk Legend has it that nasi lemak was invented when a girl named Seri…
Content Marketing in AsiaRise

How We Make Persona Docs Truly Useful (Rise #8)

Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…
Dump the funnel, date your customers full
Content Marketing in AsiaRise

My Marketing Funnel Broke. This Is How I Fixed It (Rise #7)

Picture this. You’re in the marketing team of a cybersecurity firm in Singapore targeting enterprise clients. You've got a shiny…

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