From “word salads” to clear strategy: A better approach to ESG reports
I’ve been writing and reviewing ESG and sustainability reports since 2018, and let me tell you: most ESG reports read…
7 Southeast Asia newsletters to follow as a B2B marketer
Much of what I know about content marketing comes from the West. Gurus like Rand Fishkin or Ryan Law are…
From cats to campaigns: The story of our Director of Client Services
Find anyone who balances as much chaos and creativity as Sam, our Director of Client Services. We’ll wait. Sam is…
Content marketing in a recession: Real talk
April 28, 2025
Content marketing in a recession: Real talk
Singapore’s leaders have been clear: they “cannot rule out” a recession this year, and the US tariffs will impact growth.…
We almost lost a client (and what we did to win them back)
Delivering client requirements can feel like walking a tightrope. Whatever side of the marketing divide you sit on, you have…
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
March 25, 2025
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
Two European detectives walk down a street in Hukou County, China. A crowd follows them, pointing and laughing and heckling.…
Use These Emotional Hooks to Create Compelling B2B Content
January 24, 2025
Use These Emotional Hooks to Create Compelling B2B Content
It’s funny how little we consider emotion in B2B marketing, when it pervades almost every other aspect of our daily…
The Woke Salaryman on creating “echo-chamber-busting” content
January 10, 2025
The Woke Salaryman on creating “echo-chamber-busting” content
“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…
Missed Conversations = Missed Sales: How Dark Social Can Help (Rise #19)
Photo by camilo jimenez on Unsplash Hi readers! Elwyn here. 👋 If you're like me, networking doesn't come naturally. Stepping…
Tackling Scale: The Dilemma All SEA Marketers Face (Rise #18)
November 6, 2024
Tackling Scale: The Dilemma All SEA Marketers Face (Rise #18)
Photo by Oleg Laptev on Unsplash Marketers in Southeast Asia have a problem: It’s hard to scale website traffic across…
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
October 25, 2024
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…
The Content Marketing Frameworks We Use at With Content (Slides)
August 23, 2024
The Content Marketing Frameworks We Use at With Content (Slides)
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…