April 28, 2025
Content marketing in a recession: Real talk
Singapore’s leaders have been clear: they “cannot rule out” a recession this year, and the US tariffs will impact growth.…
March 25, 2025
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
Two European detectives walk down a street in Hukou County, China. A crowd follows them, pointing and laughing and heckling.…
January 24, 2025
Use These Emotional Hooks to Create Compelling B2B Content
It’s funny how little we consider emotion in B2B marketing, when it pervades almost every other aspect of our daily…
January 10, 2025
The Woke Salaryman on creating “echo-chamber-busting” content
“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…
November 6, 2024
Tackling Scale: The Dilemma All SEA Marketers Face (Rise #18)
Photo by Oleg Laptev on Unsplash Marketers in Southeast Asia have a problem: It’s hard to scale website traffic across…
October 25, 2024
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…
August 23, 2024
The Content Marketing Frameworks We Use at With Content (Slides)
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
August 9, 2024
Hit Your Audience Where it Hurts (Rise #13)
Hi! Jolene here, a Senior Content Strategist at With Content. Last week, to celebrate Rise’s 3rd month, we sent a…