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how to interview industry experts for content marketing

Content Marketing in Asia Guides

February 23, 2023

Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content

We live in a hyper-connected world where people expect information to be available at the click of a mouse button.…

Mike Aquino

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How Open Door Policy uses content to inspire audiences and support its social mission

Content Marketing in Asia Success Stories

November 10, 2020

How Open Door Policy Uses Content to Inspire Audiences and Support its Social Mission

Growing up, I have always admired nurses, doctors, social workers, and professionals who help improve society and the lives of…

Darius Tay

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Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers

Content Marketing in Asia Success Stories

October 27, 2020

Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers

Jeraldine Phneah first began blogging in 2013, when she was just a student. She would write about socio-economic issues just…

Theodora Sarah Abigail

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Content Marketing in Asia Featured Success Stories

October 9, 2020

Ahrefs’ Secret to Bootstrapping: Know Your Product, Know Your Customers

Like many of us, Si Quan (or “SQ” for short) is a content marketer. He’s spent two of his last…

Theodora Sarah Abigail

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the woke salaryman personal finance content

Content Marketing in Asia Success Stories

July 20, 2020

How The Woke Salaryman Became an “Undeniable” Player in Personal Finance Content

The Woke Salaryman was supposed to be a sparkling portfolio piece for founders Ruiming He and Wei Choon Goh. A…

Theodora Sarah Abigail

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Content Marketing in Asia Guides

July 15, 2020

The “Pain, Dream, Fix” Approach: How to Write an Effective Case Study (+ Example)

Case studies are useful tools in a B2B company’s sales arsenal. These documents show potential customers that other companies have…

Katrina Balmaceda

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How to Write a Thought Leadership Article

Content Marketing in Asia Guides

June 5, 2020

How to Write a Thought Leadership Article: Even Brands Can Take a Stand (+ Checklist)

Over a year ago, CB Insights ran a poll on Twitter about bio descriptions that backfire. As you can see…

Katrina Balmaceda

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Content Marketing in Asia Guides

June 1, 2020

How to Write a Listicle: Bullet Points, Buzzfeed, and the Art of Shareability

Ah, yes, the listicle—a hugely popular and equally divisive blog post format. If you’ve ever been online before, you’ll have…

Nikki Natividad

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Content Marketing in Asia Success Stories

May 18, 2020

Closing an $8,000 Contract with a Single Post: Highspark’s Formula for Content That Converts

As human beings, you’d think that we’d instinctively know how to sound human. But human beings form organisations. And sometimes,…

Katrina Balmaceda

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How Tech in Asia Reached $1M in Annual Recurring Revenue from Paid Content

Content Marketing in Asia Featured Success Stories

March 17, 2020

How Tech in Asia Reached $1M in Annual Recurring Revenue from Paid Content

Disclaimer: Tech in Asia is a client of ours. The year is 2013. We’re still one year away from an…

Daniel Tay

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Content Marketing in Asia Featured Success Stories

February 24, 2020

How Klook’s Travel Blog Ranked for 80,000+ Keywords In A Crowded Niche

In all the time I’ve lived on this earth, I have never once heard someone say that they did not…

Cheryl Heng

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Content Marketing in Asia Reflections Small Business

January 2, 2020

Staying in the Left Lane: Lessons We Learned Reaching $500k in 2 Years

I’ve been thinking about babies a lot recently. Not because Jan and I just celebrated our first wedding anniversary a…

Daniel Tay

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Content Marketing in Asia

Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content

Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers

Ahrefs’ Secret to Bootstrapping: Know Your Product, Know Your Customers

How The Woke Salaryman Became an “Undeniable” Player in Personal Finance Content

The “Pain, Dream, Fix” Approach: How to Write an Effective Case Study (+ Example)

How to Write a Thought Leadership Article: Even Brands Can Take a Stand (+ Checklist)

How to Write a Listicle: Bullet Points, Buzzfeed, and the Art of Shareability

Closing an $8,000 Contract with a Single Post: Highspark’s Formula for Content That Converts

How Tech in Asia Reached $1M in Annual Recurring Revenue from Paid Content

How Klook’s Travel Blog Ranked for 80,000+ Keywords In A Crowded Niche

Staying in the Left Lane: Lessons We Learned Reaching $500k in 2 Years

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