January 24, 2025
Use These Emotional Hooks to Create Compelling B2B Content
It’s funny how little we consider emotion in B2B marketing, when it pervades almost every other aspect of our daily…
January 10, 2025
The Woke Salaryman on creating “echo-chamber-busting” content
“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…
October 25, 2024
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…
August 9, 2024
Hit Your Audience Where it Hurts (Rise #13)
Hi! Jolene here, a Senior Content Strategist at With Content. Last week, to celebrate Rise’s 3rd month, we sent a…
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
October 12, 2023
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…
June 16, 2023
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and…