Content Marketing in Asia

July 26, 2024

Overcome Your Marketing Biases with this Simple Trick (Rise #12)

Hi! Sam here, Account Director at With Content. 🙋🏻‍♀️ What do Kodak, Nokia, and Friendster have in common? I learned…

Samantha Zaragoza

Love1

Content Marketing in Asia Guides

July 12, 2024

How Do You Know Your Writing’s Good? (Rise #10)

What makes good writing? Each person you ask will probably give a different answer. According to the academe, good writing…

Nikki Natividad

Love1

July 10, 2024

Seven Tips to Help You Write More Concise, Interesting Copy

I have a pet theory: bilingual Asian writers have to work doubly hard to write concise copy. I think we’re…

Mike Aquino

Love1

What nasi lemak and creative marketing have in common

July 5, 2024

What Nasi Lemak and Creative Marketing Have in Common (Rise #9)

Don't cry over ideas and spilled milk Legend has it that nasi lemak was invented when a girl named Seri…

June 28, 2024

How We Make Persona Docs Truly Useful (Rise #8)

Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…

Mike Aquino

Dump the funnel, date your customers full

June 21, 2024

My Marketing Funnel Broke. This Is How I Fixed It (Rise #7)

Picture this. You’re in the marketing team of a cybersecurity firm in Singapore targeting enterprise clients. You've got a shiny…

Elwyn Loh

June 14, 2024

Where Pleasure Meets Pain: Writing for Customer Pain Points (Rise #6)

Pain is at the heart of good content. No, it’s not because we’re masochists — it’s because we understand that…

Nikki Natividad

June 7, 2024

3 Things we Learned about SEO from the Google Data Leak (Rise #5)

This week's big news in content marketing has been a leak of documents on Google search APIs. The leaked data…

May 31, 2024

The State of “Financing” SEO in Singapore (Rise #4)

A lot of our clients are in finance, so we like to analyze local content in this area. Recently we…

May 22, 2024

Ignore Aspirational Content at your Peril (Rise #3)

Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…

May 17, 2024

How to Develop the Core of Your Content Strategy ft. Klook (Rise #2)

We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…