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From “word salads” to clear strategy: A better approach to ESG reportsThought Leadership

From “word salads” to clear strategy: A better approach to ESG reports

I’ve been writing and reviewing ESG and sustainability reports since 2018, and let me tell you: most ESG reports read…
7 Southeast Asia newsletters to follow as a B2B marketerContent Marketing in AsiaFeatured

7 Southeast Asia newsletters to follow as a B2B marketer

Much of what I know about content marketing comes from the West. Gurus like Rand Fishkin or Ryan Law are…
From cats to campaigns: The story of our Director of Client ServicesClient-Agency RelationshipsContent Marketing in Asia

From cats to campaigns: The story of our Director of Client Services

Find anyone who balances as much chaos and creativity as Sam, our Director of Client Services. We’ll wait. Sam is…
Content marketing in a recession: Real talkFeaturedGuidesRise

Content marketing in a recession: Real talk

Singapore’s leaders have been clear: they “cannot rule out” a recession this year, and the US tariffs will impact growth.…
The one thing you can do to make your content unique (Rise #17)Rise

The one thing you can do to make your content unique (Rise #17)

Photo by Kristina Flour on Unsplash Is there such a thing as uniqueness in content marketing? I used to think…

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We almost lost a client (and what we did to win them back)Client-Agency RelationshipsContent Marketing in AsiaThought Leadership

We almost lost a client (and what we did to win them back)

Delivering client requirements can feel like walking a tightrope. Whatever side of the marketing divide you sit on, you have…
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketerContent Marketing in AsiaFeaturedSuccess StoriesThought Leadership

Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer

Two European detectives walk down a street in Hukou County, China. A crowd follows them, pointing and laughing and heckling.…
The painful marketing lesson we learned this week (Rise #22)Rise

The painful marketing lesson we learned this week (Rise #22)

When we launched Rise, we promised to share not only analyses and frameworks, but also lessons we’ve learned from our…
Hey content marketer, do you have imposter syndrome, too? (Rise #20)Rise

Hey content marketer, do you have imposter syndrome, too? (Rise #20)

When I started in content marketing, I had a severe case of imposter syndrome. I was a writer interviewing musicians…
Use These Emotional Hooks to Create Compelling B2B ContentFeaturedGuides

Use These Emotional Hooks to Create Compelling B2B Content

It’s funny how little we consider emotion in B2B marketing, when it pervades almost every other aspect of our daily…
New season, same vision: how With Content plans to grow with you in 2025FeaturedReflections

New season, same vision: how With Content plans to grow with you in 2025

As Singaporeans, we find it hard to understand or appreciate the concept of seasons. After all, our island is simply…
The Woke Salaryman on creating “echo-chamber-busting” contentContent Marketing in AsiaFeaturedSuccess Stories

The Woke Salaryman on creating “echo-chamber-busting” content

“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…
Missed Conversations = Missed Sales: How Dark Social Can Help (Rise #19)Content Marketing in AsiaRise

Missed Conversations = Missed Sales: How Dark Social Can Help (Rise #19)

Photo by camilo jimenez on Unsplash Hi readers! Elwyn here. 👋 If you're like me, networking doesn't come naturally. Stepping…
sea content marketing scale
Tackling Scale: The Dilemma All SEA Marketers Face (Rise #18)Content Marketing in AsiaRise

Tackling Scale: The Dilemma All SEA Marketers Face (Rise #18)

Photo by Oleg Laptev on Unsplash Marketers in Southeast Asia have a problem: It’s hard to scale website traffic across…
Ming Feng at a Seedly event
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of SeedlyContent Marketing in AsiaFeaturedSuccess Stories

Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly

Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…

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