How Do You Know Your Writing’s Good?
July 12, 2024
How Do You Know Your Writing’s Good?
What makes good writing? Each person you ask will probably give a different answer. According to the academe, good writing…
Seven Tips to Help You Write More Concise, Interesting Copy
I have a pet theory: bilingual Asian writers have to work doubly hard to write concise copy. I think we’re…
What Nasi Lemak and Creative Marketing Have in Common
Don't cry over ideas and spilled milk Legend has it that nasi lemak was invented when a girl named Seri…
How We Make Persona Docs Truly Useful (Rise #8)
June 28, 2024
How We Make Persona Docs Truly Useful (Rise #8)
Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…
My Marketing Funnel Broke. This Is How I Fixed It (Rise #7)
Picture this. You’re in the marketing team of a cybersecurity firm in Singapore targeting enterprise clients. You've got a shiny…
Where Pleasure Meets Pain: Writing for Customer Pain Points (Rise #6)
Pain is at the heart of good content. No, it’s not because we’re masochists — it’s because we understand that…
3 Things we Learned about SEO from the Google Data Leak (Rise #5)
This week's big news in content marketing has been a leak of documents on Google search APIs. The leaked data…
The State of “Financing” SEO in Singapore (Rise #4)
May 31, 2024
The State of “Financing” SEO in Singapore (Rise #4)
A lot of our clients are in finance, so we like to analyze local content in this area. Recently we…
Ignore Aspirational Content at your Peril (Rise #3)
May 22, 2024
Ignore Aspirational Content at your Peril (Rise #3)
Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
How to Develop the Core of Your Content Strategy ft. Klook (Rise #2)
We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…
Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
What Pho and Content Marketing Have in Common (Rise #1)
“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…