Hey content marketer, do you have imposter syndrome, too? (Rise #20)
When I started in content marketing, I had a severe case of imposter syndrome. I was a writer interviewing musicians…
Use These Emotional Hooks to Create Compelling B2B Content
January 24, 2025
Use These Emotional Hooks to Create Compelling B2B Content
It’s funny how little we consider emotion in B2B marketing, when it pervades almost every other aspect of our daily…
New season, same vision: how With Content plans to grow with you in 2025
As Singaporeans, we find it hard to understand or appreciate the concept of seasons. After all, our island is simply…
The Woke Salaryman on creating “echo-chamber-busting” content
January 10, 2025
The Woke Salaryman on creating “echo-chamber-busting” content
“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…
Missed Conversations = Missed Sales: How Dark Social Can Help (Rise #19)
Photo by camilo jimenez on Unsplash Hi readers! Elwyn here. 👋 If you're like me, networking doesn't come naturally. Stepping…
Tackling Scale: The Dilemma All Southeast Asian Marketers Face
November 6, 2024
Tackling Scale: The Dilemma All Southeast Asian Marketers Face
Marketers in Southeast Asia have a problem: It’s hard to scale website traffic across such a fragmented region. This challenge…
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
October 25, 2024
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…
The Content Marketing Frameworks We Use at With Content (Slides)
August 23, 2024
The Content Marketing Frameworks We Use at With Content (Slides)
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
4 Content Marketing Frameworks I Wish I Knew When I Was Starting Out
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
25 Questions to Help C-Suites Publish Content
August 17, 2024
25 Questions to Help C-Suites Publish Content
A huge headache for B2B marketers is getting their company’s C-suites and subject-matter experts (SMEs) invested in content. C-suite executives…
Hit Your Audience Where it Hurts
August 9, 2024
Hit Your Audience Where it Hurts
Hi! Jolene here, a Senior Content Strategist at With Content. Last week, to celebrate the Rise newsletter’s 3rd month, we…
Overcome Your Marketing Biases with this Simple Trick
July 26, 2024
Overcome Your Marketing Biases with this Simple Trick
Hi! Sam here, Account Director at With Content. 🙋🏻♀️ What do Kodak, Nokia, and Friendster have in common? I learned…