This post was first sent to Rise newsletter subscribers on August 24, 2024. Be the first to read our tips and insights next time. Subscribe to Rise now
A huge headache for B2B marketers is getting their company’s C-suites and subject-matter experts (SMEs) invested in content.
C-suite executives and experts are busy people, after all. And sometimes, even if they’re willing to sit for an interview, they’re not sure they have enough to say about a topic to create compelling content.
We can help you get over this rut.
Here’s a list of 25 questions you can ask to find a strong angle for thought leadership. Treat these as brain teasers — ideation prompts that will help your business leaders and SMEs realise they have something valuable to share and publish.
