A framework for B2B marketing moonshots
May 12, 2026
A framework for B2B marketing moonshots
Moonshots are hugely difficult, highly creative, innovative projects with audacious goals. Those aren’t the typical words you’d use to describe…
Introducing the B.L.A.C.K. Framework for whitepaper development
You’re preparing your content strategy for the year and you add a whitepaper or two. Hold it. Think: ☑️ Are…
Content marketing in a recession: Real talk
April 28, 2025
Content marketing in a recession: Real talk
Singapore’s leaders have been clear: they “cannot rule out” a recession this year, and the US tariffs will impact growth.…
The one thing you can do to make your B2B content unique
April 11, 2025
The one thing you can do to make your B2B content unique
Is there such a thing as uniqueness in content marketing? I used to think not. That’s because I had a…
The painful marketing lesson we learned this week (Rise #22)
When we launched Rise, we promised to share not only analyses and frameworks, but also lessons we’ve learned from our…
Hey content marketer, do you have imposter syndrome, too? (Rise #20)
When I started in content marketing, I had a severe case of imposter syndrome. I was a writer interviewing musicians…
Missed Conversations = Missed Sales: How Dark Social Can Help (Rise #19)
Photo by camilo jimenez on Unsplash Hi readers! Elwyn here. 👋 If you're like me, networking doesn't come naturally. Stepping…
Tackling Scale: The Dilemma All Southeast Asian Marketers Face
November 6, 2024
Tackling Scale: The Dilemma All Southeast Asian Marketers Face
Marketers in Southeast Asia have a problem: It’s hard to scale website traffic across such a fragmented region. This challenge…
The Content Marketing Frameworks We Use at With Content (Slides)
August 23, 2024
The Content Marketing Frameworks We Use at With Content (Slides)
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
4 Content Marketing Frameworks I Wish I Knew When I Was Starting Out
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
25 Questions to Help C-Suites Publish Content
August 17, 2024
25 Questions to Help C-Suites Publish Content
A huge headache for B2B marketers is getting their company’s C-suites and subject-matter experts (SMEs) invested in content. C-suite executives…
Hit Your Audience Where it Hurts
August 9, 2024
Hit Your Audience Where it Hurts
Hi! Jolene here, a Senior Content Strategist at With Content. Last week, to celebrate the Rise newsletter’s 3rd month, we…