A framework for B2B marketing moonshots
May 12, 2026
A framework for B2B marketing moonshots
Moonshots are hugely difficult, highly creative, innovative projects with audacious goals. Those aren’t the typical words you’d use to describe…
Introducing the B.L.A.C.K. Framework for whitepaper development
You’re preparing your content strategy for the year and you add a whitepaper or two. Hold it. Think: ☑️ Are…
We almost lost a client (and what we did to win them back)
Delivering client requirements can feel like walking a tightrope. Whatever side of the marketing divide you sit on, you have…
The Content Marketing Frameworks We Use at With Content (Slides)
August 23, 2024
The Content Marketing Frameworks We Use at With Content (Slides)
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
4 Content Marketing Frameworks I Wish I Knew When I Was Starting Out
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
Hit Your Audience Where it Hurts
August 9, 2024
Hit Your Audience Where it Hurts
Hi! Jolene here, a Senior Content Strategist at With Content. Last week, to celebrate the Rise newsletter’s 3rd month, we…
Ignore Aspirational Content at your Peril (Rise #3)
May 22, 2024
Ignore Aspirational Content at your Peril (Rise #3)
Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…