7 Southeast Asia newsletters to follow as a B2B marketer
Much of what I know about content marketing comes from the West. Gurus like Rand Fishkin or Ryan Law are…
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
March 25, 2025
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
Two European detectives walk down a street in Hukou County, China. A crowd follows them, pointing and laughing and heckling.…
Hey content marketer, do you have imposter syndrome, too? (Rise #20)
When I started in content marketing, I had a severe case of imposter syndrome. I was a writer interviewing musicians…
The Woke Salaryman on creating “echo-chamber-busting” content
January 10, 2025
The Woke Salaryman on creating “echo-chamber-busting” content
“We want to create ‘echo-chamber-busting’ content, if you will,” says He Ruiming, who founded personal finance content powerhouse The Woke…
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
October 25, 2024
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
October 12, 2023
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
Services Keyword Research Competitor Analysis Topic Ideation Content Creation On-Page SEO Content Repurposing Ninja Van is the leading delivery and…
How a Mental Health Startup Grew their Organic Keywords by 857% in 1 year (Slides)
Over a year, we increased the number of ranked keywords for a young mental health startup in Singapore by 9x.…
Reaching the Top 1% on LinkedIn: How Financial Advisor Jaslyn Ng Lands C-Suite Clients with Content Marketing
Marketing to C-Suite executives can be very challenging. With the weight of entire organisations on their shoulders and the same…
How Open Door Policy Uses Content to Inspire Audiences and Support its Social Mission
November 10, 2020
How Open Door Policy Uses Content to Inspire Audiences and Support its Social Mission
Growing up, I have always admired nurses, doctors, social workers, and professionals who help improve society and the lives of…
Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers
October 27, 2020
Jeraldine Phneah’s audience mapping technique for blogging success: staying real with readers
Jeraldine Phneah first began blogging in 2013, when she was just a student. She would write about socio-economic issues just…
Ahrefs’ Secret to Bootstrapping: Know Your Product, Know Your Customers
Like many of us, Si Quan (or “SQ” for short) is a content marketer. He’s spent two of his last…
How I Work From Home: Alfred Lua, Product Marketer at Buffer
September 17, 2020
How I Work From Home: Alfred Lua, Product Marketer at Buffer
With Content prides itself in being a fully remote team—we collaborate entirely online, and we trust each other to do…