How to Write a Listicle: Bullet Points, Buzzfeed, and the Art of Shareability
Ah, yes, the listicle—a hugely popular and equally divisive blog post format. If you’ve ever been online before, you’ll have…
Tech vs. COVID-19: Is tech truly “saving the world”? (Deeper #2)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
Closing an $8,000 Contract with a Single Post: Highspark’s Formula for Content That Converts
May 18, 2020
Closing an $8,000 Contract with a Single Post: Highspark’s Formula for Content That Converts
As human beings, you’d think that we’d instinctively know how to sound human. But human beings form organisations. And sometimes,…
COVID-19 welcomes you to a brave new world (Deeper #1)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
How Tech in Asia Reached $1M in Annual Recurring Revenue from Paid Content
Disclaimer: Tech in Asia is a client of ours. The year is 2013. We’re still one year away from an…
How Klook’s Travel Blog Ranked for 80,000+ Keywords In A Crowded Niche
February 24, 2020
How Klook’s Travel Blog Ranked for 80,000+ Keywords In A Crowded Niche
In all the time I’ve lived on this earth, I have never once heard someone say that they did not…
Staying in the Left Lane: Lessons We Learned Reaching $500k in 2 Years
I’ve been thinking about babies a lot recently. Not because Jan and I just celebrated our first wedding anniversary a…
We Tried Out 5 Content Creation Services From Fiverr Singapore. Here Are The Results
August 27, 2019
We Tried Out 5 Content Creation Services From Fiverr Singapore. Here Are The Results
Most entrepreneurs, executives, and marketers worth their salt know that content is kinda important. When done well, content marketing can…
Seedly’s Head of Content on Building an Audience Focused Content Marketing System
There are few companies in Asia who can claim to have grown their blog from zero to 600,000 visits in…
The Calm Content Marketing Agency: Lessons We Learned Reaching $200k in 1 Year
We were doing it all wrong. At least, that’s what the people we consulted told us. A year later, our…
Content Marketing: Pros and Cons of Hiring Freelance vs In-house vs Agency
Like most forms of marketing, content marketing can seem like a pit of quicksand: take one step in, and you’ll…
The True Cost of Good Content Writing (Based on 5 Experts)
October 18, 2018
The True Cost of Good Content Writing (Based on 5 Experts)
“Anyone can do that. Why are you charging so much for it?” A rush of heat immediately crept up my…