How We Make Persona Docs Truly Useful (Rise #8)
June 28, 2024
How We Make Persona Docs Truly Useful (Rise #8)
Photo by Minator Yang on Unsplash Writing effective business copy can feel like a game of telephone. Our Southeast Asia-based…
Where Pleasure Meets Pain: Writing for Customer Pain Points (Rise #6)
Pain is at the heart of good content. No, it’s not because we’re masochists — it’s because we understand that…
Ignore Aspirational Content at your Peril (Rise #3)
May 22, 2024
Ignore Aspirational Content at your Peril (Rise #3)
Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
AI vs Human Content: We Gave Both the Same Prompt, Here Are the Results
Don’t believe any writer who tells you they’re not worried about AI eating their lunch; they’re lying. Many companies are…
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
How to Write a White Paper (Slides)
June 17, 2023
How to Write a White Paper (Slides)
Some tips for writing better white papers that won’t waste your time, effort, and budget. Read the full guide here.
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
June 16, 2023
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and…
Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content
February 23, 2023
Quote, Unquote: How to Interview Industry Experts to Produce Unique, High-Quality Content
We live in a hyper-connected world where people expect information to be available at the click of a mouse button.…
The “Pain, Dream, Fix” Approach: How to Write an Effective Case Study (+ Example)
Case studies are useful tools in a B2B company’s sales arsenal. These documents show potential customers that other companies have…
How to Write a Thought Leadership Article: Even Brands Can Take a Stand (+ Checklist)
Over a year ago, CB Insights ran a poll on Twitter about bio descriptions that backfire. As you can see…
How to Write a Listicle: Bullet Points, Buzzfeed, and the Art of Shareability
Ah, yes, the listicle—a hugely popular and equally divisive blog post format. If you’ve ever been online before, you’ll have…
How Tech in Asia Reached $1M in Annual Recurring Revenue from Paid Content
Disclaimer: Tech in Asia is a client of ours. The year is 2013. We’re still one year away from an…