Stop publishing educational content on your B2B blog
November 28, 2025
Stop publishing educational content on your B2B blog
Yes, you should still educate. No, not on your blog. Educational content has a place — but your company blog…
From “word salads” to clear strategy: A better approach to ESG reports
I’ve been writing and reviewing ESG and sustainability reports since 2018, and let me tell you: most ESG reports read…
The one thing you can do to make your B2B content unique
April 11, 2025
The one thing you can do to make your B2B content unique
Is there such a thing as uniqueness in content marketing? I used to think not. That’s because I had a…
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
March 25, 2025
Kill your darlings and smash your siloes: advice from an ex-Bytedance, ex-TiA content marketer
Two European detectives walk down a street in Hukou County, China. A crowd follows them, pointing and laughing and heckling.…
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
October 25, 2024
Contradictions in the life of a content marketer: 4 lessons learned from Ming Feng, ex-Head of Seedly
Content marketers are masters of contradiction. You take everything you know about traditional marketing and throw it out the window.…
4 Content Marketing Frameworks I Wish I Knew When I Was Starting Out
Do you ever feel like you’re pulling threads out of thin air when you come up with content marketing ideas?…
25 Questions to Help C-Suites Publish Content
August 17, 2024
25 Questions to Help C-Suites Publish Content
A huge headache for B2B marketers is getting their company’s C-suites and subject-matter experts (SMEs) invested in content. C-suite executives…
What Nasi Lemak and Creative Marketing Have in Common
Don't cry over ideas and spilled milk Legend has it that nasi lemak was invented when a girl named Seri…
Ignore Aspirational Content at your Peril (Rise #3)
May 22, 2024
Ignore Aspirational Content at your Peril (Rise #3)
Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
What Pho and Content Marketing Have in Common (Rise #1)
“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…
Opinionated Content for Southeast Asians (Slides)
February 14, 2024
Opinionated Content for Southeast Asians (Slides)
Some guidelines for B2B marketers and executives to write what we call “cautiously opinionated” content for a Southeast Asian audience.…