The State of “Financing” SEO in Singapore (Rise #4)
May 31, 2024
The State of “Financing” SEO in Singapore (Rise #4)
A lot of our clients are in finance, so we like to analyze local content in this area. Recently we…
Ignore Aspirational Content at your Peril (Rise #3)
May 22, 2024
Ignore Aspirational Content at your Peril (Rise #3)
Today’s newsletter is short and sweet. Some months ago, I was searching for a unique gift for a childhood friend.…
How to Develop the Core of Your Content Strategy ft. Klook (Rise #2)
We talked about this dilemma in our first edition of Rise, and introduced the strategy core as a way to…
Why Aspirational Content Deserves a Place in your Marketing Strategy
Marketers today face a data deluge. While data analytics tools are supposed to give us clarity on customer journeys and…
What Pho and Content Marketing Have in Common (Rise #1)
“It unites and tears us apart,” someone once said about the Vietnamese people's relationship with pho. You wouldn't be faulted if…
Rise: A Newsletter Codifying Content Marketing Best Practices in Southeast Asia
Raise your hand if you've ever been in the following situation: You learn of a brilliant content marketing practice from…
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
February 13, 2024
Hot But Not Flaming: How to Write Opinionated Content for a Southeast Asian Audience
Ever ordered a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not spicy enough? All…
AI and the energy-suck most of us never knew about (Deeper #27)
February 19, 2021
AI and the energy-suck most of us never knew about (Deeper #27)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
Who are the startups serving the growing remote work market? (Deeper # 22)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
Could Southeast Asia be the world’s next creative powerhouse? (Deeper #17)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
Towards Capitalism 2.0: why tech CEOs are leading the charge (Deeper #13)
A warm welcome to the Deeper newsletter, dear reader! You're reading this because, just like us, you’re tired of the…
The “Pain, Dream, Fix” Approach: How to Write an Effective Case Study (+ Example)
Case studies are useful tools in a B2B company’s sales arsenal. These documents show potential customers that other companies have…